Cookie Policy

1. Introduction

Gensar IT Solution Private Limited ("Gensar" or "we") uses cookies and similar tracking technologies on our website (gensar-website.vercel.app) to enhance your browsing experience, analyze website traffic, and understand user behavior patterns. This Cookie Policy explains what cookies are, how we use them, the types of cookies we deploy, and how you can manage your cookie preferences.

By continuing to use our website, you consent to our use of cookies as described in this policy, unless you have adjusted your browser settings to reject cookies or have used our cookie preference center to opt out.

2. What Are Cookies

Cookies are small, plain-text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites function efficiently, provide reporting information, and assist with personalization. Cookies contain a unique identifier, the website name, and some data that helps the website remember your actions and preferences over time.

Cookies can be "session cookies" (deleted when you close your browser) or "persistent cookies" (remain on your device until they expire or you delete them). We use both types as described below.

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the basic operation of our website. Without them, core functions such as page navigation, secure form submissions, and session authentication cannot be provided. These cookies do not collect information for marketing purposes.

• Session ID Cookie: Maintains your authenticated session while navigating between admin portal pages (e.g., /admin/dashboard, /admin/jobs)
• CSRF Token Cookie: Protects against cross-site request forgery attacks during form submissions
• Security Cookie: Implements security headers and helps detect unauthorized access attempts

3.2 Analytics & Performance Cookies

These cookies collect aggregated, anonymized data about how visitors interact with our website — including which pages are most frequently visited, how users navigate between sections, any error messages encountered, and traffic source identification. This data helps us optimize website performance and user experience.

• Page View Tracking: Records anonymous page visit data to identify popular content and navigation patterns
• Performance Monitoring: Measures page load times, resource loading sequences, and rendering performance across different devices and connection speeds

3.3 Functionality & Preference Cookies

These cookies enable personalized features such as remembering your language preference, display settings, form pre-fill data, and regional customizations. They may also be used to provide services you have explicitly requested, such as remembering your job application draft or consultation form inputs.

3.4 Marketing & Advertising Cookies

These cookies track your browsing habits across websites to deliver advertisements and content relevant to your professional interests. They are placed by third-party advertising partners and may be used to build a profile of your interests and show relevant ads on other sites. These cookies do not directly store personal information but are based on uniquely identifying your browser and internet device.

4. Specific Cookies & Third-Party Services

We may engage the following third-party services that deploy their own cookies on our website:

• Google Analytics: Web analytics service that uses cookies to analyze website traffic and user behavior. Google Analytics cookies collect anonymized data. You can opt out via the Google Analytics Opt-Out Browser Add-on.
• LinkedIn Insight Tag: Tracks conversions from LinkedIn advertising campaigns and builds audience segments for professional targeting
• Facebook Pixel: Measures the effectiveness of Facebook advertising campaigns and retargeting efforts
• Vercel Analytics: Privacy-first web analytics that does not use cookies for tracking (uses request-based analytics)

Each third-party service has its own privacy and cookie policy. We encourage you to review these policies for detailed information about their data practices.

5. Managing Your Cookie Preferences

You have several options for controlling and managing cookies:

Browser Settings

Most web browsers allow you to manage cookies through their settings panel. You can typically:

• View which cookies are currently active and delete individual or all cookies
• Block all cookies or accept only first-party cookies
• Set your browser to notify you when a cookie is being placed on your device
• Enable "Do Not Track" (DNT) signals that websites must respect

Browser-specific instructions: Chrome (Settings > Privacy & Security > Cookies), Firefox (Options > Privacy & Security), Safari (Preferences > Privacy), Edge (Settings > Privacy, Search, and Services).

Opt-Out Links

• Digital Advertising Alliance (DAA) — Opt out of interest-based advertising
• Network Advertising Initiative (NAI) — Opt out of targeted advertising from participating companies
• European Digital Advertising Alliance (EDAA) — Manage advertising preferences for EU users

6. Data Retention Periods

• Session Cookies: Automatically deleted when you close your browser
• Persistent Cookies: Retained for a maximum of 12 months from the date of placement, after which they are automatically expired
• Analytics Data: Anonymized analytics data retained for 26 months in accordance with Google Analytics default settings
• Marketing Cookies: Retained for up to 90 days, or until you exercise your opt-out right

7. Changes to This Cookie Policy

We reserve the right to update this Cookie Policy at any time to reflect changes in the cookies we use, applicable regulations, or our business practices. Any material changes will be communicated through a prominent notice on our website and an updated "Last Updated" date at the top of this page. We recommend reviewing this policy periodically to stay informed about our cookie practices.

8. Contact Us

If you have any questions, concerns, or requests related to our use of cookies or this Cookie Policy, please contact: